Why hire a product photographer for eCommerce.
Nationwide product photographer.
Neil Lennon, product photographer at Studio Lugh, is based in Newtownforbes, County Longford.
“It is only shallow people who do not judge by appearances. The true mystery of the world is the visible, not the invisible” Oscar Wilde
Are you invisible? Are you hiding your products and services from the online community? You’re missing out if you are. The Irish online retail market was worth €6 billion in 2013 and grows by more than 20% year on year. You deserve a slice of this cake, after all you’re selling a quality product, a brilliant service. Aren’t you? Do you have a product photographer to illustrate your merchandise?
After all the effort you have put into establishing your business, years of work spent on acquisitions, branding, building a customer base, can you really afford to neglect your marketing and advertising? Or worse still, miss out on a new market…
“In photography there is a reality so subtle that it becomes more real than reality” Alfred Stieglitz
A picture may be worth a thousand words. Why not convert one into a thousand clicks? Visitors to your e-store first notice product photographs, then your written content. That is the way the mind’s eye works, we taste with our eyes.
All business minded people understand the power and importance of advertising. A good advertisement will have a catchy phrase and a jingle, but most importantly it will include an immediately identifiable unique image which will stick in the mind of the viewer. This image becomes your brand or product identity, like a logo, yet more realistic and tangible because it is a photograph. The camera never lies!
Why leave your business growth to chance, or even worse, amateurs? Sound crazy? It is! You NEED a professional product photographer for your business marketing. Not everybody is a product photographer, despite the digital revolution. Product photography deals exquisitely with appearances. Your products and services deserve to be seen in their best light. Lighting is an art, ask Rembrandt. DIY solutions are a waste of money: the results are far from satisfactory and are probably driving customers away. Do you want your merchandise to look amateurish after all the hard work you have put into establishing your business? I hope not!
For less than the retail price of your product, my twenty years of professional experience can GUARANTEE you a professional catalogue, or product photograph: evenly lit, sharp focus from front to back, accurate colours, internet standard sharpness and ready for online or print publication. Make YOUR product shine in time, click the red button for a quote from a specialised product photographer.
“Not everybody trusts paintings but people believe photographs” Ansel Adams