Studio Lugh is based in Longford, Ireland. It brings twenty years of professional photography experience from Paris, New York and Milan to the Irish Midlands. Essentially a product photography studio, it aims to serve the fast-growing €8bn Irish eCommerce market by providing high-quality photographs to illustrate catalogues and visual advertisements.
The photographer, Neil Lennon, has vast experience of the luxury fashion, jewellery and perfumes market. He has assisted some of the best-known international photographers, working for the major fashion houses throughout the world. He has worked extensively as a photographer for Parisian mail-order companies, department stores and supermarket chains. He produced a large volume of photographs on a monthly basis over a period of two years for a Parisian fashion magazine.
Studio Lugh strives to improve Irish eCommerce. At present, few Irish retailers sell online despite the size of the market. This results in 70% of online sales going overseas to neighbouring markets, loss to the national economy and damage to employment levels. There is a perception that eCommerce in Ireland is a difficult business. Broadband speeds are insufficient in some areas, eStores are difficult to maintain and Ireland’s economy is in bad shape, retail is suffering generally. However, 40% of Irish consumers intend to purchase more goods and services online in the next year, 60% would buy from an Irish website offering equivalent offers to international sites.
Yet two thirds of Irish business-to-consumer companies have an optimistic outlook on growth for the next two years. The internet’s contribution to the Irish economy will grow from about 3% of GDP at present to 6% by 2016. Ireland’s digital economy is forecast to grow from under €8 billion to over €11 billion in the next three years, creating new jobs and businesses.